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Taking your brand mobile

In the past two years we’ve seen revolutionary change in the way we distribute and consume mobile applications. The simultaneous advent of the Apple iPhone and iTunes App Store was like tearing down the Berlin wall surrounding the private garden that mobile operators had enjoyed for more than a decade. Suddenly, developers could publish directly to consumers and eliminate the middlemen, which meant both faster time to market and greater profitability.

Tagged: adobe, android, iphone, mobile devices, nokia, pim, ui

Social Networks vs. Management? Harness the Power of Social Media

Companies have often played catch-up in understanding how to harness new technologies without over-managing them. In the early years of the World Wide Web, in the mid- to-late 1990s, many organizations feared that employees would spend too much time idly surfing the Web, so they tried to control access. While some employees undoubtedly did waste time that way, many soon figured out how to unlock the power of the Internet to do their jobs better, and the Internet quickly became a tremendously valuable resource for conducting desktop research, tracking competitors and other corporate activities.

Tagged: collaboration, facebook, innovation, knowledge management, linkedin, ning, recruitment, reputation management, social networking, twitter

Opportunities for the Cloud in the Enterprise

Private and public clouds evolve the way IT services are delivered to the business. The promise of increased efficiency and agility of enterprise-class applications and services is intriguing, but enterprise customers are struggling with how cloud services can safely add realistic business value. The use of external cloud services challenge security and compliance, as well as service level management, which can involve multiple domains of control. Technology lock-in is an additional concern as various vendors deliver very different cloud computing offerings (and there are others of which you should be aware). The reality is that external cloud services are still working toward enterprise maturity.

Tagged: cloud bursting, cloud computing, disaster recovery, iaas, paas, saas, sla, soa